Fall Semester

Phase 1

In this phase you will do primary and secondary research to discover insights and identify opportunities that will eventually help you create innovative solutions to the problems.

Phase 2

In this phase you will plan and conduct comprehensive analysis of the information collected during Phase 1.

Phase 3

In this phase you will use brainstorming techniques to generate a large number of ideas to solve the problem you are tackling.

Phase 4

In this phase you will document the work done over the semester for a presentation and exhibition in the gallery on December 14th, 2009.

Spring Semester

Phase 5

In this phase you will select one of the three concepts developed last semester and start developing it in detail.

Phase 6

In this phase you will start finalizing details about the product design solution, the business plan, the brand identity as well as the technical specifications.

Phase 7

In this phase you will document the work done over the semester for a presentation and exhibition in the gallery on May 10, 2010 from 6pm to 8pm.